About the Smart Approved WaterMark
The Smart Approved WaterMark (SAWM) is Australia’s outdoor water saving labelling program for products and services that help to reduce water use around the home.
Established by four associations closely involved with water use – the Water Services Association of Australia, the Australian Water Association, Nursery & Garden Industry Australia and the Irrigation Association of Australia - the National Water Commission recently supported the SAWM with a grant of $1.18 million from the Australian Government Water Fund which will be used to develop and raise the scheme’s profile over the next three years.
The SAWM aims to ensure the Australian public is aware of, and actively engaged in, water conservation around the home by:
- Promoting products and services that help conserve water;
- Helping consumers understand often complex water conservation issues; and,
- Championing innovative solutions for sustainable water use around the home.
Why apply?
SAWM certification most significantly gives companies a marketing advantage to the water-conscious Australian consumer public and valuable inclusion in water rebate schemes.
With polls showing that close to 90% of Australian’s believe smart technologies are key solution to reducing water use around the home, the SAWM label gives consumers confidence that they are buying a product or service, which will help them reduce water consumption.
When designing water saving incentive rebate packages, the Environment Protection and Heritage Council (EPHC) has recently committed to strengthening their support of the SAWM in their jurisdictions by giving preference to SAWM-endorsed products.
Applications
Applications to the Smart Approved WaterMark are open to all companies and organizations that manufacture and/or distribute a water saving product or deliver a water saving service in Australia.
Applications should be completed separately for water saving products and services and can be completed online 
here. Upon application, an independent Technical Expert Panel will assess all applications against a set of predetermined criteria.
Schedule of fees
Refer to the Schedule of Fees for application, licencing and renewal fees. The Application Fee is not refundable. Approved companies can use the Smart Approved WaterMark label for a period of two years from the date of issue on the Certificate of Approval.